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Hi there! I can't wait to learn what color will define 2026. Tell me everything!

Brace yourself, since every year since 1999, Pantone selects a Color of the Year. This pick is a reflection of the spirit of the times—informing everything from our collective sentiment and fashion choices to interior styling. Last year's selection was the rich tan "a coffee-inspired shade," following the soft and warm "a fuzzy pastel."

This year's choice, in contrast, is particularly baffling. It is "an airy shade," described by a "soft and structural white."

Laurie Pressman, vice-president of the Pantone Color Institute, remarked that it is "a pivotal neutral tone … allowing all colors to stand out."

Hmm, Cloud Dancer… wait, white? Could they be trolling us? Is white even a proper color?

What is the best way to define the color of clouds? Milk? While some consider white as a color, all color is essentially a spectrum of light waves. It's present in a set of colored pencils, so I'd argue the answer is yes.

The question of whether Pantone is being provocative is trickier to figure out. The company states, Cloud Dancer pairs effortlessly with other colors, isn't overstimulating, declares simplicity, and radiates subtle elegance.

Feedback online, in contrast, has been less complimentary. Several voices have accused Pantone of being completely "tone-deaf." Style expert Mandy Lee described it as "underwhelming." Some have even likened it to implied endorsement of controversial ideas seen in recent advertising.

I see, it's to be hoped they're cheerfully oblivious that this isn't the best moment to be explicitly championing whiteness... Anyway, how might someone not exactly adjacent to a fashion show apply this trend in daily life? I just painted my kitchen ceiling white, does that count?

Yes, that certainly counts. So would your white headphones, tiles, or favorite mug.

It's funny you mention catwalks, as many this season's presentations have been exceptionally bright, featuring eco-friendly materials on the stage.

All-white outfits were present, as always, in luxury shows—from elegant blouses to sleek suits. Celebrities and public figures have also been spotted in crisp all-white ensembles at public appearances.

The good news is: you probably already have items in this "understated" chosen hue. As Pressman, Cloud Dancer "embodies a greener option for the sustainability-minded," which essentially suggests avoiding the need to purchase fresh products at all.

AT LAST, a design directive for the inherently lazy. A blank page, in a manner of speaking. A sanctuary of serene simplicity within the noise. Okay, I'm sold. Are you planning a all-white theme for your personal style?

Not a chance. Attempting to get out grass stains from a white shirt? I could do without extra stain-removal drama in 2026.

I do have a pair of now off-white Birkenstocks, and such staples never go out of style.